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We launch our first edition of The Gamechanger with a specific focus on healthcare, an industry driven by innovation.
Our cover story leads with the products and trends set to shape 2018 and beyond. As consumer products continue to influence patient expectations, we explore the necessity for simple user experience and early-stage usability testing.
We analyse current healthcare innovations using the 'ten types of innovation' framework from Doblin, showcase a couple of our own recent projects, and round-up with an article on age-friendly design.